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Are You Sure You Should Target Waitrose Voters, Mr Cameron? 7 October 2006

Posted by David in Conservatives.
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WaitroseApparently the Conservatives are targetting Waitrose Voters. A bit daft as Waitrose has a mere 3.6% market share in the UK – by sheer coincidence the same as the poll of poll increase since Cameron became leader. Could we now perhaps target Tesco (29%) and Asda (17%) voters a little?

UK Market Share
Tesco 29.0%
ASDA 17.1%
Sainsbury’s 15.9%
Morrisons 12.5% (including Safeway)
Somerfield 5.5%
Co-op 5.0%
Waitrose 3.6%
Aldi 2.3%
Iceland 2.1%
Lidl 1.8%
Netto 0.7%
Budgens 0.4%

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